The police in one large city are concerned about the poor image that is developed with young children in certain neighborhoods. Often, the only contact that these children have with police officers is when the police come to arrest their fathers or older brothers. The younger kids in these neighborhoods only see police as bad guys who come to take their family members away.
As a way to increase positive contact, police officers want to start a program to give away sports trading cards. On the front of the card would be the photograph of a favorite sports star; on the back would be some printed information, including, of course, something that promotes good behavior. The general idea is to motivate neighborhood kids to interact with police officers.
Use concepts from this course to help the police union to put this program into effect, including the design, fundraising, and implementation of the program.