Robert Owen, Ph.D.
Please post questions on the SyKronix Marketing Researcher's Forum
College students who are currently enrolled in a traditional Consumer Behavior
course and who would like some additional materials to review.
Advertising practitioners, marketing researchers, and others who would
like to learn a little about Consumer Behavior without taking a full college
None. However, if you are learning marketing for the first
time, these notes and exercises will not provide you with the required
depth that a textbook and in-class experience can provide.
To develop an understanding of consumer behavior from a variety of perspectives
(multicultural, interdisciplinary, etc.).
To develop and appreciation for and understanding of how marketing research,
marketing strategy, and basic research on intra- and interpersonal processes
play multiple roles in the discipline of marketing.
To develop an understanding of peoples' consumption-related behaviors and
to develop and evaluate marketing strategies intended to influence those
None. You are on your own to assess your
performance on any exercises that are developed.