HOUSEHOLD AND FAMILY DECISION MAKING
What are some changes in the "typical" American family?
FAMILY LIFE CYCLE
Stages in the traditional family lifecycle:
Each stage presents people with different problems to solve.
Each stage presents the marketer with different opportunities.
How typical is this traditional family life cycle?
Recall the notion of the Buying Center or Decision Making Unit:
What are some similarities in the roles of these constituents in organizational decision making and in household and family decision making?
Recall the notion of organizational buy classes (straight rebuy/new buy). How does this relate to the notion of routinized vs. extended decision making in household buying behavior?