Marketing Principles - product planning, promotion, distribution, and pricing; services management; marketing research; business strategy

Consumer Behavior - internal, external, and environmental influences on decision making and buying behavior

Sales Management - personal selling; motivating and compensating salespeople; time and territory management; forecasting and budgeting

Business Logistics - inbound flow of materials and outbound flows of finished produt to the right customer at the right time in the right condition for the right price

Project Management and Planning - setting objectives and making plans to meet those objectives; leading and motivating a team; the basics of Gannt charts, PERT charts, and project management software

TEXTBOOK STORES:

• bigwords.com
• varsitybooks.com
• efollett.com