The right time and place. The right price. All free!
Marketing Principles
- product planning,
promotion, distribution, and pricing; services management; marketing research;
business strategy
Consumer Behavior - internal, external, and environmental
influences on decision making and buying behavior
Sales Management
- personal selling; motivating
and compensating salespeople; time and territory management; forecasting
and budgeting
Business Logistics
- inbound flow of materials
and outbound flows of finished produt to the right customer at the right
time in the right condition for the right price
Project Management
- setting objectives and making plans to meet those objectives
